Blogger Review

http://technorati.com/business/article/zynga-crashes-hard-as-reality-sets/

The blog above is a post made by Scott Rutt who is a professional blogger who has gone over the stocks of Zynga, a social gaming company whose had a substantial loss in their stocks. In a previous post, he describes why Zynga is a bad stock to put your money towards and he re ups his personal opinion with a recent news article stating the gaming companies recent drop in it's shares. Rutt's post made it onto the main website of technorati.com which provides posts by well known bloggers in the field of technology.
     The main reason for this post is to allow people to realize how Zynga, a very well known company, is slowly getting worse and worse. The Zynga shares in stocks "opened down another 20% at a new all time low"(Rutt 2012). Before this article came out, Rutt had almost preached in his previous post, "Don't Gamble on Zynga's Gambling Gamble", about how Zynga is likely to collapse. The new results show that the company has "a loss of 12 to 14 cents a share for it's upcoming third quarter..."(Rutt 2012).Rutt's opinion on the matter is that Zynga is way to risky of a stock and does not advise put money towards it and with this news, it provides textual evidence that he was right. 
      In my opinion, I believe that the way Scott Rutt makes his posts is very clever because he is very good at balancing his own opinion with facts to back it up. Although a blog is strongly opinionated, he is able to bring up evidence from other sources to really allow the reader to see how his thoughts were right. Also, the post is not to long, it is short sweet and to the point. Lastly, at the end of his post he mildly brings up another topic that could easily turn into his next post. He says in his last sentence, " makes me wonder just how well Facebook is really fairing, as 10% of Facebook's revenues stem from fees paid by Zynga". Here he cleverly introduces a new subject matter to predict what may happen next from the downfall of one company down to another.